THE ROLE OF GENDER AND AGE IN THE USE OF EMOJI ON SOCIAL MEDAI AMONG MILLENIALS AND GEN Z

Authors

  • Jenny Helvira Medan State University
  • Geltri Sutra Purba Medan State University
  • Ayudira Ayudira Medan State University
  • Honey Christine Medan State University
  • Rani Syahfitri Medan State University
  • Meisuri Meisuri Medan State University

Keywords:

Emoji, gender, age, millennials, gen Z, social media, sociolinguistics

Abstract

This study investigates the role of gender and age in emoji usage among Millennials and Generation Z, highlighting emojis as vital tools for conveying emotions and enhancing interpersonal connections on social media. Utilizing Gender and Language Theory and Digital Communication Theory, the research reveals that females use emotionally expressive emojis more frequently in personal contexts, while males favor neutral or humorous emojis for casual interactions. Additionally, Millennials tend to prefer positive and supportive emojis, reflecting a conventional communication style, whereas Generation Z exhibits a playful and creative approach, often employing emojis in subcultural contexts. These findings emphasize the complexity of emoji usage as reflections of social identities and relational dynamics, offering valuable insights for effective communication strategies in the evolving realm of digital interaction.

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Published

2024-10-28

How to Cite

Helvira, J., Purba, G. S., Ayudira, A., Christine, H., Syahfitri, R., & Meisuri, M. (2024). THE ROLE OF GENDER AND AGE IN THE USE OF EMOJI ON SOCIAL MEDAI AMONG MILLENIALS AND GEN Z. Retorika: Jurnal Komunikasi, Sosial Dan Ilmu Politik, 1(6), 324–331. Retrieved from https://jurnal.kolibi.org/index.php/retorika/article/view/3975