Rahardja, R. P., and Z. Khalid. “COMPETITIVE STRATEGY OPTIMIZATION IN THE ACCOMMODATION SERVICES INDUSTRY USING THE SWOT AND STP APPROCHES”. Neraca: Jurnal Ekonomi, Manajemen Dan Akuntansi, vol. 3, no. 1, Aug. 2024, pp. 439–446 , https://jurnal.kolibi.org/index.php/neraca/article/view/3388.