Al Hamdany, M.S.N. 2023. MEMAHAMI BRAND EQUITY BERDASARKAN SOCIAL MEDIA MARKETING: PERAN PERCEIVED UNIQUENESS DAN BRAND EXPERIENCE. Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi. 1, 4 (Dec. 2023), 25–37. DOI:https://doi.org/10.572349/neraca.v1i4.253.