IDENTIFYING THE GROWTH OPPORTUNITIES USING PESTLE AND SWOT ANALYSIS APPROACH

Abstract

As a business company, Heinz Golden Circle, Australia, needs to grow in this challenging business  environment.  Therefore,  identifying  the growth  opportunity  is  necessary  to  be conducted.  This  paper  is  aimed  at  identifying  the  growth  opportunities  through  the integration of PESTLE and SWOT analyses. PESTLE analysis is used to examine the external environment of the business which include Political, economical, social, technical, legal, and environmental aspects. The SWOT analysis is used to examine both internal and external business environment which consists of Strengths, Weaknesses, Opportunities and Threats.By combining these analyses, this study ofers resilient methods for identifyingbthe potential growth opportunities. The findings suggest that leveraging PESTLE and SWOT analyses not only enrich strategic planning process but also provide detailed perspective to capitalize in emerging opportunities.